How to be a B.U.D.D.Y.

Accoring to the National Alliance on Mental Illness (NAMI), ONE (1) in FIVE (5) adults in the U.S. experience mental illness and 17% of youth experience a mental health disorder. Whether you are the 1 or the other 4, you can use the B.U.D.D.Y. system: 

I am one of 5
who can help:

Be kind. 
Understand.
Do the right thing. 
Dare to help.
You can make a difference!

I am the 1 who needs help right now:

Believe  in yourself, no matter what. Be 
Unshaken by the stigma of mental illness.
Dare  to ask for help. Be 
Determined  to never give up because
You are not alone! 

I could use a soft, sensory Buddy!

Designed by fashion designer Christopher Straub,* our BUDDY is both a SENSORY TOY for people of all ages – with or without autism – and a reminder to be a B.U.D.D.Y.  Features Include:


  • Soft, Smooth "Fur" Body.
  • Crinkle & Texture Features.
  • Weighted Beads.
  • Chewable Elements.


*LEARN MORE & SHOP